This fall, your jacket may be as smart as your phone.
Designed by Levi's and Google ATAP, the interactive trucker jacket uses high-tech conductive fabric to connect to a smartphone. With the brush of a sleeve, users can pause or skip a song or use Google maps without the hassle of getting a phone out.
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Levi’s global product innovation head Paul Dillinger and ATAP’s Project Jacquard lead Ivan Poupyrev announced the product’s revised release date and price onstage at SXSW over the weekend. The jacket, which uses conductive fabric to transform into a connected device, is set to hit stores this fall at $350 a pop.
The product is called a Commuter Trucker Jacket and is designed for people who are on the move and don't have time to stop and check their phone or watch. The denim piece allows you to start your music, get the time, answer calls, and more.
The product was first announced at the Google I/O developer conference in May last year, writes The Verge.