Get the anti-bullying look #iwillnotbedeleted
Have you ever posted a photo on social only to remove it seconds later because of harsh comments from haters and cyber bullies?
Rimmel London is taking a stand against cyberbullying, with the help of some famous faces. The Coty-owned makeup brand is launching a digital campaign next month featuring Cara Delevingne and Rita Ora, in partnership with The Cybersmile Foundation. Dubbed “I Will Not Be Deleted.”
The marketing program will offer users an online space where young people can share their experiences with bullying (we’ve been bullied at TechSesh unfortunately) and even receive support from an AI-driven tool called Cybersmile Assistant.
Here’s a sad stat: One in four women are harassed online for her looks and 115 million images are deleted every year because of bullying, according to a study by Rimmel with data from 11,000 women aged 16-25.
Delevingne said the campaign’s hashtag “I Will Not Be Deleted,” was apt. “The comments are the things that should be deleted, not the posts. No one should have to change who they are because of someone making a comment. The people who make the comments are the ones who have to change,” Delevingne said.