We've come a long way from the release of the iPhone in 2007. Today Apple 🍎 announced lots of new stuff. One thing I want to point out, the original colorful iMac saved Apple in 1998 and now, we're back with the colorful new M1 iMacs. Curious to know if you think Apple needs saving, whatever the case, it seems like a new direction for the Mac. Here’s a quick recap :

- AirTags: It uses Apple technology called Find My, which uses a network of iPhones to find lost objects. It’s using a technique Apple calls “precision finding” that it says is privacy-sensitive. Apple is calling it an iPhone accessory, priced at $29 for one or $99 for four. It will be on store shelves on April 30.

- Purple iPhone 12 and 12 Pros: The move comes as trend forecasters at WGSN declare “digital lavender” the official color of 2023, saying the pigment “is predicted to connect to people’s focus on wellbeing, evoking calmness and serenity.”

- A redesigned iMac (FINALLY): Powered by Apple’s custom M1 silicon, not Intel processors. The computers have a new, thinner aluminum design, and they come in red, blue, purple, orange, yellow, silver, and green. The new thinner design looks a lot like a big iPad.

- New 4K Apple TV:  Updated with a new processor, and it will be able to handle high frame rate HDR video which will result in displaying smoother, more colorful sports events. It will also include a new feature that will use the iPhone’s camera to tune the TV’s picture quality.

- Shared credit via Apple Card
- Subscription Podcasts
- New iPad Pros w/ M1 chip and a fancy new display.

Andd a magnetic power cord WITH AN ETHERNET CABLE on the brick!

Game. Changer.

What will you be spending on and skipping on?

I have an idea, how about equipping AirPods with the AirTag technology so i can actually find my case if it's in standby mode? #AppleEvent