Beauty tech innovations

Last month, I was at Vivatech 2024 in Paris, the ultimate event for tech enthusiasts. The conference buzzed with big brands and startups showcasing the latest innovations and gadgets, and I was there right in the thick of it.

One brand stood out during the four-day event: L'Oréal Groupe. After months of teasers, they unveiled five major beauty tech innovations, including advanced skin and hair tools and a GenAI-powered personal beauty assistant.

These innovations highlight the thrilling future of beauty tech and L'Oréal's dedication to leading the charge. Beauty tech innovation is revolutionizing the industry by integrating advanced technology into everyday tools, offering personalized skincare solutions, smart devices, and AI-driven product recommendations, ultimately transforming self-care routines and enhancing results.

So let's get to the big news and latest beauty tech innovations:

Colorsonic
$124.99 | lorealparisusa.com/colorsonic

For 50 years people have been mixing hair color at home in a bowl, it's messy and takes time, but que a solutions. With the use of technology, L'Oréal Paris built Colorsonic, which does all of that for you in a comb.

The way it works, you just comb your hair and don't have to worry about the mess anymore. You pick a color on the app, order it, pop it into the device, press and apply. The device automatically mixes your dye, parts your hair, and evenly deposits color from root to tip for salon-worthy results.

It has 29 patents to date, and was already named one of the top 100 inventions by TIME. The best part: you can save the rest for later! No throwing away the whole box full of colorThese types of problems have existed for decades and tech is having this exciting moment where we can actually solve those and make life easier and make beauty more accessible.

Lancôme:Renergie Nano-Resurfacer | 400 Booster
$249  [device + 12 one use cartridges; recommended to last 4 weeks of treatment]

Did you know that more than a third (38%) of devices at-home are for skincare?  This Lancôme:Renergie Nano-Resurfacer is an at home beauty device specifically created to boost cosmetic penetration into the skin to amplify product performance. The device is powered by a patented nanochip technology that is made of over 400 nano-tips that offer clinically tested results.

The Microneedling penetrates your skin’s surface with fine needles to improve skin’s appearance, smooths lines and,  wrinkles. The product has no skin downtime and can be used on all skin types for amplified results on four skin dimensions: wrinkles, fine lines, firmness, and tone evenness.


Giorgio Armani Meta Profiler
Available at select Giorgio Armani counters

This is the first of its kind in-store, AI skin test tool that within 10 minutes analyzes underneath and the surface of skin with high precision to measure 13 skin makers like dark spots, redness, wrinkles, and others and then prescribes the right skincare routine.

It uses high tech optics and 18 analytical LEDs since lighting is key with skincare.
Based on these results, the consumer will receive a tailor-made CREMA NERA product recommendation routine, associated with personalized gestures.

Which one are you most excited to try? Leave a comment below:

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