L'Oreal partners with menstrual health app Clue to forward femtech

L’Oréal is partnering with period tracking app Clue, to help better understand the relationship between skin health and the menstrual cycle. Can I get an amen?! This is a step towards femtech we love.

THE DETAILS As part of the collaboration, Clue will work with L’Oréal’s Active Cosmetic Division and its clinical experts to develop scientifically informed new content about the menstrual cycle and skin health for Clue’s reproductive health encyclopedia on Helloclue.com. 

It is also said to ‘deepen L’Oréal’s historic skincare expertise and beauty-tech ambitions with Clue’s leadership in reproductive health and data-driven technology.’

THE WHY? L’Oréal is looking to evolve its skincare offering through the partnership, focusing on personalized products that focus on and take into account menstrual cycles. 

Barbara Lavernos, Deputy CEO, in charge of Research, Innovation, and Technology at L’Oréal, said, “We are excited to enter this strategic partnership with Clue, a world leader in the Femtech and Digital Health space. At L’Oréal we have a strong belief that the innovation that we bring to enhance people’s beauty and wellbeing lies at the intersection of science and technology to meet consumers’ expectations and needs. 

“Through this partnership, we want to pioneer scientific innovation. Our goal is to develop the best personalized skincare routines for consumers of all ages regarding skin health, beauty and wellness aspirations, taking into account their menstrual cycles from puberty to menopause.”