Robotics Engineer Barbie is Here
Barbie has a brand-new job, and it's a career as a Robotics Engineer. But this time she doesn't just look the part -- she also teaches coding. Mattel is continuing their efforts to inspire young girls with the release of Robotics Engineer to encourage more girls to explore STEM.
It's not a secret, girls need more role models and this is a step in the right direction. Women hold only 24 percent of STEM jobs in the United States. This could help young girls imagine themselves in a STEM field at an early age.
It's important to get the gears of her imagination turning at an early age! By playing the #Barbie @GoTynker coding courses, girls can learn the fundamentals of coding while having a blast! Mattel partnered with Tynker, a game-based platform that has helped more than 60 million kids learn to code, and is launching six free Barbie-inspired coding experiences available starting today at tynker.com/BarbieYCBA.
Mattel also partnered with Black Girls Code, a non-profit which focuses on providing technology education for African-American girls, to show their young customers that a career in tech is also possible for women of any color.